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This domain icebreakerinc.com states the following, "Where you can buy FACTORY DIRECT the original Boot Blanket and HanBlanket." We analyzed that the webpage said " We produce high quality hunting gear such as the BOOT BLANKET." It also stated " Designed with maximum insulation for keeping the hands. Under the most severe cold weather conditions. These necessary cold weather gear. Products have been sold and used since 1984. They are essential hunting products for tree stand hunting, duck and deer blinds, ice fishing. And other still sitting winter activities where keeping warm. To the hunting boot cover." The header had cold weather gear as the highest ranking search term. It was followed by boot blanket, bootBlanket, and bow hunting which isn't as ranked as highly as cold weather gear. The next words they used was camo. camouflage was also included but could not be seen by web crawlers.